Internet/Online Nursery/Baby Goods Retailer
Online and Retail Showroom
Ref.AB239
Location Leicestershire/Relocatable
Asking Price £180,000
Business Profile
This reputable and now well established independent business specialises in the retail of mid to upper range nursery and baby goods, both online and via their beautifully appointed retail store ideally located in a popular market town.
The business was born in 2008 and was established as a limited company in December 2010. The business has grown organically from retailing online with a single brand to now stocking an extensive range of brands and product lines all within the baby and nursery sector.
The business has a strong and well regarded online presence and successfully retails through its own website and also across 3 market places – Amazon, eBay and one of the major supermarket chains.
The retail store situated in Leicestershire, has been successful since opening in December 2013 and has increased business throughout with a noted increase in sales of 30% for the first quarter of 2016. The online business currently attributes 80% of the annual turnover of the business, and the store 20%. The business has built and maintains strong relationships with all of the suppliers and has negotiated credit accounts with 30 and 60 day terms. Items are delivered to customers utilising a third party delivery service. The company experiences very low return rates.
The online business is totally portable and scaleable. Its customer base, and supply chain for that matter, has grown year on year. The business enjoys very high retention levels and repeat business. It has relatively low fixed costs and is simple to run. All sales are retail which ensures the business enjoys good levels of profitability.
The business model has been put in place. It is ripe for a new owner to utilise the superb and highly valuable positioning this company has developed both online and in the market though its relationships with “in demand” market leading manufacturers , to either bolt on to an existing operation or for a new owner to scale up the business to maximise the many opportunities already at its disposal.
